If you’re looking for creative advertisement design ideas, then you’ve come to the right place. We’ll tell you all about the different types of advertising design you can utilize to reach your target audience. We’ll also let you in on the latest graphic design trends that will be sure to grab the viewer’s attention through fun and visually appealing artwork.
Study the examples we’ll be mentioning, get inspired, and incorporate some of these styles into your own ad design. By doing so, you will be able to create an emotional response among potential customers who will associate this feeling with your brand. You will also be able to deliver your marketing message effectively to promote your products and services.
Types Of Advertising Design Where Graphic Design Plays A Major Role
When planning your next ad campaign, you should consider the following types of advertising design used by advertisers, from social ads to magazine ads. Each type of ad design has its own benefits and downsides depending on the market your company wishes to target, and whether you’re focusing on brand awareness or directly marketing your products and services.
Furthermore, these types of ads rely heavily on graphic design elements to catch the viewer’s eye, generate interest and engage with the audience. There’s also video advertising which can utilize graphics but we won’t cover it here since it’s a form of advertising that is more reliant on moving images to generate a response from the viewer.
Print Ads
A print ad appears in print media such as newspapers, magazines, and journals. You have a large degree of control over which publication to place the ad on, which determines the audience that will come across it. Most ads like this get a boost of credibility depending on the publisher you select, leading many consumers to trust your brand.
They are also seen as less intrusive than pop-up ads online and have a long shelf life since readers tend to keep this type of media within their possession. This gives your advertisements multiple opportunities to make an impression on them. Print Ad Design can be as creative as you want it to be, though the medium is as traditional as they come.
Social Media Ads
Social media can be a powerful tool that allows you to carefully select your audience with a lot more precision than printed ads. You can see which users are following you or similar brands. You can target customers based on their demographics as well. You can also get an idea of what the news feeds of your audiences look like.
An important thing to keep in mind is to ensure your advertising design blends in with the type of organic posts that appear in their feed. Eye-catching ads that look like it was posted by their friends will be more likely to make them stop scrolling and pay attention.
Banner Advertising On Websites
Banner ads which are also known as ‘online ads’ appear on the side, top, or bottom of a web page as you browse through it. This is a great way to get in front of a lot of eyeballs although it can be an uphill battle to get their attention since many users will be interested in the actual content of the page rather than your advertisements.
Direct Mail
Direct mail can be a very effective form of advertising new products or services if your marketing materials are of high quality. Naturally, your company logo needs to be present, and your choice of printing paper has to be selected carefully to ensure your ad design looks great on it. The downside to creating this type of ad is that there’s really no way for you to change something after it’s printed. You can even include a scannable QR code if you need to direct customers to your website.
Email Advertising
The digital equivalent of mail is obviously email, and while you cannot correct a mistake after you’ve launched the campaign, you can experiment with many types of creative ads much more easily. A few design tips you can use are to have an attention-grabbing subject line, a simple design and images for the content, and a clear call-to-action (CTA).
Outdoor Advertising
Billboards are what readily come to mind when thinking of outdoor advertising. However, many brands and designers have gotten creative in recent years with everything from bus stands and street furniture now displaying some form of ad. Advertisers can’t really focus or target the audience like they can with other forms of an ad campaign. However, the image, logo, and words can be designed to be eye-catching.
When people walking by notice your ad, you can leave a QR code or some way for them to take the desired action. Good design can be very powerful and become the talk of the town. On the other hand, if you make a mistake in your ad that sends out the wrong message, it can be very embarrassing for your brand and business.
For more on other types of ad design, read Types Of Advertising Design.
Creative Advertising Ideas Based On The Latest Graphic Design Trends
Many new graphic design trends can be a valuable source of inspiration for ad designers, digital marketers, and virtually any type of business that is looking to go beyond traditional techniques. You can think of these examples as design tips that can help you create gorgeous artwork that is on-trend and hip.
Whichever example you use, the only thing you need to keep in mind is to make sure the message conveyed in your ad and the chosen graphic style are consistent with the brand image your audience is familiar with. Unless the style is the first example on our list.
Anti-Branding
Image taken from www.instagram.com/thebrandingcollective
This trend is all about stripping back on the recognizable design elements like colors or typography that people normally associate with a brand. Even the logos if present, are embossed in a neutral color. The message here is to say “our brand is authentic and relatable” while looking unpretentious and straightforward about the products and services a company offers.
Often the typography is handwritten to give it that human touch and is usually present as an advertising tactic found in product packaging. Black text on a white background is a popular combination for many that use this new style.
Experimental Typography
Image taken from www.behance.net
Some companies will simply the fonts used on their logos and advertising. You could go the opposite way with an experimental typography style that instantly pops and get you the attention you need. There’s a creative flair in every letter that is unique, and the colors are highly saturated for maximum impact. The typography is often complemented by collages of images and dizzying illustrations. It can be both chaotic and engaging. You’ll need a talented graphic designer to create ads using this style.
AI-Generated Images
Image taken from www.adweek.com
Artificial intelligence-based design tools like Midjourney were all the rage in 2022 and will likely continue to trend for a while longer in the foreseeable future. They help graphic designers get inspired to create artwork that has not even been imagined before. They also assist in improving the workflow. AI text-to-image generators allow people to manipulate elements and create fresh content at the push of a few buttons and words.
Gradients
Gradients have always been a core element that graphic designers worked with, although it was less obvious with the focus of an ad design lying elsewhere. Now the gradient itself is the main draw with spray-paint-inspired designs and multicolor blends being a few examples that are rising to prominence. There is no uniformity with this type of advertising, and many fashion brands have been quick to capitalize on this trend.
Vivid And Minimalist
Image taken from www.instagram.com/thebrandingcollective
This style is seen as a form of advertising that is making its way into product packaging and business cards. The idea is to draw attention to itself when a product is being carried or someone hands over its card. To make this work, the colors used have to be bold, bright, and playful. The other design elements need to be a bit more restrained, emphasizing a clean and sophisticated look. It has to look vibrant and make a statement while being simple at the same time.
Why You Should Outsource Your Advertisement Design Ideas To A Graphic Design Agency
If you feel inspired by the examples of the latest graphic design trends in advertising and can’t wait to get started, the first thing you need will be a graphic design agency. For the message in your campaign to connect with your audience, you cannot simply plug in the latest trend and expect it to work. The work has to be handled by professionals who are familiar with the software tools required and have a firm grasp of design principles.
By hiring a team that understands your industry, and the values inherent in your brand, they will be able to identify the style that best suits your company. The marketing message you send out to the world will be clear, effective, and memorable.
Need Help Creating Ads?
If you’re searching for an experienced graphic design team that can utilize the latest trends for creating your advertisements, then SUJO Twenty-Two can fulfill all your requirements. From advertisements in print media to social media, as well as innovative designs for packaging and merchandise can all be handled by our graphic designers. To learn more, visit our website and check out the SUJO Twenty-Two graphic design services today!
FAQs
Yes. Great graphic design in advertising can instantly grab attention, and set a brand, product, or service apart from its competitors. It can also allow a brand to deliver its message more effectively, which can drive conversions and increase brand awareness.
AI-generated artwork, anti-branding, vivid minimalism, as well as experimental techniques of using gradients and typography, are a few examples of the graphic design trends that are expected to be popular in 2023.
