Are you looking for a video production company that can handle architectural videography in Thailand? Do you wish to understand what architecture photography and videography are all about? Want to know the latest video production techniques used by the best in the business?
Find out why you need professionals to capture and highlight the award-winning designs and constructions of your architects. Learn about the most effective and impactful ways to showcase these architectural achievements to the rest of the world.
What Is Architectural Photography And Videography?
Architectural photography and videography are similar in many ways. They both exist to highlight novel building design, and the various elements that go into its construction like materials, textures of surfaces, furnishings, and layouts. The composition, lighting, time of day, and surroundings all play a role as well. The difference is that photography involves still images, while videography utilizes videos to capture the subject.
Architectural photography and videography have to convey a sense of the scale of the building and its relationship to the environment. A photographer or videographer needs to understand how to choose the correct lighting settings, whether it be sunlight or shade to showcase the architecture in its most aesthetically pleasing state. Those taking a photograph or video of the architecture need to have a good eye for the angles, lines, and curves of the building.
Some architecture may be inspired by designs found in nature or have a special purpose it is built to achieve. A great photographer or videographer should be aware of the purpose or utility of these design features to make their viewers understand their importance. This is what separates architecture photography and videography from other types of content like food photography or music video production.
Professional Video Production Techniques Used For Architecture
While stunning photos retain their power to stand out and instantly grab attention, architecture videography goes a few steps further than photography because it can present additional information and context in the subsequent frames of the video clip. A videographer has more options to convey how light and building design interact over time. Motion is another dimension that is available to them to portray the utility of architectural features by adding the movements of people. Here are some of the most effective techniques used to film architecture.
Motion Control And Clever Editing
Motion control rigs can be used to mount the camera. This way, the videographer can precisely control every movement of the camera. Every single pan, tilt, or tracking shot can be programmed for each specific shot. This creates dynamic visuals that engage the viewer instead of dull static shots they might lose interest in.
Don’t forget that architecture doesn’t just mean the exteriors of buildings. Their unique design elements can also be found in interior design and furnishings. Through the use of motion control and clever editing, one architectural space can be visually linked to the next. Videographers can tell a story about the architecture by creating a flow in the transitions of the video.
Timelapse And Hyperlapse Videos
Through timelapse videography, the interaction between light and architecture over a duration of time can be shown. The perspective of the camera is usually fixed, but as the time of day shifts, light and shadows move across the building in different ways. Different features of the building may be highlighted or hidden. The shapes of people, passing clouds, and light streams of vehicles moving through the field of view can also be captured.
All of this gorgeous interplay between various elements can be caught on camera through time-lapse videography. While we usually watch timelapse as a video clip, it is actually a series of photos played at a speed of about 30 frames per second that makes it feel like a video. Hyperlapse videography takes it to the next level by having the camera move during a shot. This dynamic tracking movement gives the video a cinematic flair and provides more context into the environment that surrounds the architecture.
Aerial videography offers a new perspective on architecture. This new vantage point can show the scale and layouts of buildings which may only be visible from the sky. Traditionally, aerial photography and videography of architecture were done by getting into a helicopter which was expensive and not very flexible.
Now it is far more affordable, and less complicated due to the availability of drones. These unmanned aerial vehicles (UAVs) may be tiny but can pack in professional-quality camera gear. They are also incredibly maneuverable and can be flown much closer to buildings than traditional aircraft without putting anyone at risk.
Drones are already used extensively in the hospitality industry to capture stunning aerial footage of luxury resorts and tourist attractions. They can be used to great effect to cover architecture as well. Drones can cover a location from the best vantage points possible and provide a view of the architecture that is inaccessible to helicopters or photographers on the ground. For more on the use of drones, read How to Use Drone Videography for Hotels and Luxury Resorts.
Why Architectural Photography And Videography Requires Professionals
Architects go to great lengths to design buildings with a unique and modern style as well as useful functions. Not only does an architectural video production have to highlight these design features, but it also has to be engaging to the viewer. Architecture videography also has to serve its marketing function by enticing the audience to go visit the location themselves.
Architecture videography doesn’t just require technical skills and creativity, but also plenty of preparation and the right tools. Like any professional video production, the use of motion controls, precisely selected camera angles, and attention to lighting conditions may require a team that has experience in the video production workflow.
The production team needs to be familiar with storyboarding, scheduling, the use of professional-grade equipment, and post-production work like adding music or voiceover narration to enhance the visuals that are captured. To learn more about the various aspects of production from the conceptualization to the delivery of a completed piece of video content, read What Is Professional Video Production?
Looking for A Professional Architectural Photographer Or Videographer In Thailand?
If you’re looking for a professional video production house that can tackle projects in Thailand, then Sujo 22 is the partner for you. They have an impressive portfolio providing services for clients in architecture, hospitality, and tourism with a skilled team of creatives that can really deliver!
Architectural photography is where photographers take images of architectural structures to showcase their unique design features, including both utilities and stylistic aspects in the most aesthetically pleasing way.
Architectural videography is similar to photography but adds additional context to the architecture on camera through the use of movement and how visual elements change over time.
Architectural photographs could be exterior, interior, or aerial photographs of buildings
Motion control, cinematic editing, timelapse, hyperlapse, and aerial footage shot by drones are some of the most effective techniques used in architectural videography.