Did you know that by using professional video creative services, your business and brand can get your target audience’s attention in no time? Whether you wish to tell your company’s story, cover live events, increase brand awareness or create interest in your upcoming products, a well-produced high-quality video production is the way to capture the hearts and minds of your customers.
So let’s find out what you stand to gain from creative video production services and the type of services that you might require from script-writing to graphic design. We’ll also tell you why you should invest in an expert that can provide a comprehensive videography solution that covers all these areas so that you’ll end up with a great final product that will instantly find the right audience.
What Your Business Can Gain From Video Creative Services
Your brand may be known for providing specialized products and services to corporate clients in a niche industry. Or you may be producing consumer electronics for the general masses. Or maybe you’re operating a high-end restaurant or luxury resort in an exotic location. Whatever your audience is, one of the best ways to get your marketing message to these clients is to utilize the vast potential of video. These are the benefits you stand to gain.
Your Target Audience Will Engage Better With Video Content
Videos are some of the most effective ways to grab the attention of your target market. Most viewers will prefer to watch a video that looks engaging than read a lengthy article on their smartphone. According to Invideo marketing statistics, by 2022, more than 80% of consumer internet traffic is due to online video content. People are turning to videos to not only keep up with the latest trends but also to find out more about a product or service they desire.
Video engagement remains very high on social media platforms. Based on the 2018 State of Social Video: Consumer Trends Report conducted by Animoto, over 90% of marketers agree that videos on social media helped bring in new clients. Furthermore, Instagram, Facebook, and YouTube are the best platforms to do social media video marketing and video advertising.
Visual Storytelling Benefits
What makes videography so effective as a marketing tool is its visual storytelling capabilities. Viewers tend to retain the information they learn better when they receive it through an explainer video. Ideas are conveyed in a far more digestible manner and any marketing message included will have more impact. Text-based media has a hard time competing with this.
According to Invideo, over 70% of consumers would prefer to learn more about products or services through a visual medium like video. Even Hollywood has known for decades that moviegoers would rather see a story play out on the big screen than read the book it’s based on.
Build Your Brand Identity And Increase Brand Awareness
If you’re relatively new to your industry, you may simply wish to build your brand identity, strengthen it, and make your audience aware of it. Your brand marketing video message has to communicate your brand values and tell your story to the world. Everything from the expertise of your team, what you specialize in, and the story of how your brand came to be can be told through a variety of videos that are designed to resonate with your potential customers.
And when shared on social media, you can make your branding message be heard by your audience, raising brand awareness, and your credibility. What matters is that your branding video production has the right tone, is made to engage, and creates an emotional connection with your fans. To learn more about branding videos, read How To Make An Impression With Branded Content Video Production.
Deliver Higher Conversion Rates
You already know that a creative piece of video content is a great way to grab attention and keep your potential clients engaged. After you deliver the meat of the content, you’d naturally want the viewer to take some sort of action. This could be to visit your website to subscribe to your service or make a booking. This could also be to follow your social media accounts.
Text-based content has a hard time doing this since your call to action (CTA) may be ignored as the reader skims through the copy. Video on the other hand can have a more impactful CTA that can effectively communicate what viewers can do next to receive additional value. It also has less chance of being ignored.
In addition to the videos you share on social media, by using a marketing video on your web landing page, it is possible to raise conversions by 80% according to marketing research conducted by Hubspot.
Rise In Search Engine Results
Search engines love serving videos to viewers since they understand how much people love this type of content. YouTube is not just a video-sharing platform but a search engine as well, since many people use it to discover content they wish to consume. And Google which owns YouTube loves to bring up YouTube videos in their search results as well. Creating content that can rise to the top of these search engine results will make your brand, as well as products and services visible to more people.
What Creative Services Are Needed For High-Quality Videos
You may already be having many ideas for your next video production. To make the process smooth and your next marketing project a success, you’ll need to obtain the support of an experienced production team that can provide the following services.
Script-Writing And Planning In Pre-Production
Pre-production is the first part of the process when making any type of marketing video. This is where the production team sits down with you the client to develop the concept and strategy for the content. Script-writing and storyboarding are done to make sure your marketing message sent to the world is in line with your brand. You get a chance to speak your mind about how you want the video to be brought to life.
There is also extensive planning to source the talent such as actors, and the technical crew from videographers to lighting and sound technicians which may be required depending on the complexity of the project. Location scouting may also be needed if you require the shoot to be done to show off a physical location like a five-star hotel, or restaurant, or to cover a live event. You’ll also get an idea of how much money you will need to invest to bring your ideas to life.
Video Production Resources And Expertise
Your first step in choosing your video service partner is to do some research. This is to find out if they have the necessary professional-grade gear, and the crew to handle all of this sophisticated equipment on location. Some of the talent you hire like models and actors may need makeup and a wardrobe before they jump in front of the camera. A production company that has handled such projects in the past will be able to make your production process as smooth as possible.
Post-Production
After the footage is captured, the next step is post-production where it’s edited. It’s best to hire a production house that provides these services as well. Some will only offer videography and you’ll need to hire a separate company to do the editing. This can be inconvenient and it’s always recommended that you find a team that can handle the entire production in-house for a smoother workflow.
Graphic Design
During editing, you may need to include your branding assets such as your company logo. If the video is explaining a complex idea or how an intangible service like software works, you may need graphics to convey your message. This is where graphic designers can bring these sections of the video to life.
Music And Sound
Finally, you can include a trendy piece of pop music and sound effects to boost the impact of your visuals. Not every video production house is capable of providing this additional service, and you’ll need to check if they have the expertise before you bring them in for your project. On the other hand, many viewers on social media tend to keep their autoplay videos on mute, so your content needs to work and convey your marketing message without any sound.
Benefits Of Hiring A Professional Video Production Agency
Obviously, the most impactful benefit of using a professional agency is that you will be able to let them handle the creative and technical aspects of the project. This will save time and money for your company since you don’t need to invest in acquiring talent, equipment, or other infrastructure in-house. For a more in-depth look at what you will gain.
Looking For Professional Video Services?
If you’re looking for a creative video service provider to tell your story, take your brand out into the world, and promote your productions and services, then SUJO Twenty-Two is the video production partner for you. We have provided comprehensive video production services to leading clients in the hospitality, tourism, restaurant, and real estate industries. For a full list of our services which include videography, editing, graphic design, and more, visit SUJO Twenty-Two today!
FAQs
Yes, you should. Well-produced video production can be a great way to reach your target audience, keep them engaged, improve your brand awareness, promote your products and services, and increase your conversion rate for more sales.
For high-quality video production, you need a team that can handle pre-production planning, professional-grade gear, an experienced technical crew, and post-production processes like editing, graphic design, music, and sound.
Depending on your marketing objectives, you can make videos that can showcase your products or services, explainers to help people understand how they work, cover live events, customer testimonials, a behind-the-scenes look at your company, or even an interview with an influential personality in your industry.
