It’s no secret that videos are an effective marketing tool to promote hotels. A well-crafted hotel video can help you stand out from the competition and attract potential guests with its captivating visuals, stimulating soundscapes, and compelling storytelling. But there are a few dos and don’ts to keep in mind when creating successful hotel videos that will make all the difference in the world. In this blog post, we will take a look at what they are.
What Is Hotel Video Production?
Hotel video production involves creating high-quality videos to promote your hotel business. These videos should be designed to capture the attention of potential customers and demonstrate the different services that you offer. Videos can be used for various purposes such as introducing new products or services, advertising special offers, or highlighting guest reviews. In addition, videos are often used in combination with other digital marketing campaigns like SEO or social media campaigns. With professional video production, your hotel can experience endless benefits and become a pioneer in its niche. Below are some do’s and don’ts to ensure your video production is set for success.
Do’s To Ensure Effective Hotel Video Production
Tips that ensure you make the most of videos created just for your hotel’s brand.
Do: Keep Your Video Short, Concise, And Clear
People have short attention spans these days, so you want your videos to be concise yet still capture people’s interest! Aim for videos that are no longer than 2 minutes; any longer than that and viewers may lose interest or move on before they get the chance to learn more about you. While hotel advertisement videos are an important part of your marketing mix, ensuring your video content is attractive and compelling is important to ensure they watch the video and it can be done by avoiding too many complex elements and long videos.
Do: Research And Address Your Specific Target Audience
By researching your target audience, you can learn more about their needs and find out what kind of content will best suit them. This information can be invaluable when creating your hotel video production. Knowing who you are targeting helps you decide on the visuals, storyline, and other elements of the video that will appeal to them. It also allows you to craft a message that resonates with them and ensure that you highlight all of the features and amenities that they are looking for in a hotel stay.
Do: Create Videos That Focus On Your Hotel’s Unique Selling Point (USP)
Your USP is what sets you apart from other hotels in your area. It could be something like your luxury accommodations or your proximity to popular tourist attractions. Whatever it is, make sure it shines through in your hotel video production services. Showcase elements of your hotel that you believe will draw people in—that way, viewers will be more likely to remember your establishment over others.
Don’ts Of Hotel Video Production
Avoid these mistakes to ensure that your hotel videos show your hotel in the best light possible.
Do Not: Overlook Mobile Compatibility
It goes without saying that mobile optimization is essential these days, as more and more people are using their phones to access the internet than ever before. That means if you want to capture the attention of potential customers on their phones, then making sure that your videos are optimized for mobile devices should be at the top of your priority list when producing them.
Make sure that any video production for hotels adheres to best practices for mobile viewing; that includes keeping file sizes small enough so they don’t take forever to download, as well as ensuring images aren’t stretched or distorted due to formatting issues on smaller screens.
Also, ensure that you use subtitles since many people watch videos without sound on their phones or tablets. Subtitles ensure that viewers don’t miss out on key information even if they can’t turn up the volume right away.
Do Not: Rely Too Much On Stock Footage
It can be tempting to use stock footage in order to save time and money when producing a hotel video, but it’s important not to rely too heavily on this type of footage. Instead, try to combine both stock footage with original content that was specifically filmed for your project. This will help make sure that your hotel looks unique and distinct from other videos out there, while still allowing you some flexibility when it comes to budgeting for the project. Invest in more on-location shooting and show customers exactly what you have to offer. This is also a great way to build trust.
Do Not: Forget To Invest In Good Professional Equipment
The most important thing to remember when creating a hotel video is that quality matters. Investing in professional-grade video production equipment such as cameras, lighting, and audio equipment will ensure that your final product looks polished and professional. This will also save you time because you won’t have to spend as much time editing or fixing any technical issues.
You may want to hire an experienced videographer who has the necessary equipment and expertise for the job at hand for a successful video shoot. Whether it is luxury hotel video production or even videos for more affordable hotel brands, great equipment goes a long way in capturing a story that makes an emotional connection for hotel properties and their potential guests. For example, investing in drone videography is a great way to enhance luxury hotel video marketing.
You can also hire a tourism and hospitality video production agency to ensure that the best practices are followed for quality videos that attract potential guests.
Know Your Best Practices To Create A Successful Hotel Video
Creating a successful hotel video isn’t easy but by following the do’s and don’ts outlined above, you’ll be off to a great start! With these simple tips in mind, you’ll be able to craft engaging and interesting hotel videos that will help set your business apart from the competition in the hospitality industry!
If you’re looking for a hotel and resort video production agency that knows exactly how to make an effective and quality video for a hotel, reach out to us and let us tell your hotel’s story in the most beautiful way!
FAQs
Hotel video production is the process of creating videos to market and promotes a hotel or hospitality venue. It usually involves capturing the look and atmosphere of the location, in order to better engage potential customers and showcase how special it is. Aside from being used for promotional purposes, quality video production can also be used for internal staff training and even customer reviews. With the advancements in technology in recent years, high-quality hotel video productions are easier than ever before to create, from simple smartphone footage to complex multi-camera setups. When professionally executed, they can be incredibly powerful tools for making a hotel stand out above the competition.
To create a promotional hotel video, it is important to start by visualizing your goals and objectives. Having a clear idea of what you are trying to accomplish ensures that the creative process stays on track and produces results that will be successful in achieving the desired outcome. From there, you can brainstorm ideas for storyboards, music, and voice-over content before submitting your final product for production. Taking this step-by-step approach helps create a promotional video for your hotel that will grab attention and effectively communicate its unique features in an exciting way.
